Introduction

In 1934, a stunning exhibition sponsored by the National Alliance of Art and Industry (NAAI) and the Photographic Illustrators, Inc. opened in the gallery of New York City's 30 Rockefeller Plaza. The show featured works by the top photographers of the day, with a particular focus on advertising and industrial images. In 1935, approximately 125 prints from the NAAI exhibition came to Harvard Business School, which was actively collecting photographs for exhibition and classroom use. "The High Art of Photographic Advertising" revisits the 1934 exhibition—a collection that 75 years later survives as a telling chapter in evolving perceptions about photography's artistic, commercial, and cultural significance. 

Please Note: This is a web guide created to introduce researchers to collections at Baker Library. It is not an online course that is open for registration. Researchers are welcome to review this guide on their own schedule. Click on the “Access content” box to the left to open the guide.

 

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