Introduction

This course explores the development of international marketing programs from the determination of objectives and methods of organization through the execution of research, advertising, distribution, and production activities. Students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. Students also consider the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries. 

Meet The Author

Nicholas  Nugent

Nicholas Nugent

Professor of International Business, Southern New Hampshire University

PhD Florida State University

Charles Bradford Allen

Charles Bradford Allen

Associate Professor of Management, Plymouth State University

Charles Bradford Allen received his BA in management from Merrimack College in 1986, an MBA and Masters in education with distinction from New Hampshire College in 2000, and his PhD from Southern New Hampshire University in 2007.

Allen has extensive experience in the high tech industry, working at leading companies such as MCI Telecommunications and Computer Associates. He has published widely in the field of renewable energy marketing and corporate responsibility strategies. Allen was the director of global sustainability services at Technology Business Research in Hampton New Hampshire, where he created a number of benchmarking methodologies that helped evaluate the financial impacts of sustainability initiatives. In this role, he worked with many of the world's largest information technology companies including Dell, IBM, and EMC Corporation.

Allen teaches in both the undergraduate and graduate business programs at Plymouth State University. His recent research examines the monetization of sustainability and how multinational corporations implement applied corporate responsibility. Allen teaches a graduate-level course in applied corporate responsibility and co-teaches international marketing with Dr. Nick Nugent for the Harvard Summer School. Allen is an avid traveler and in the last few years has been to Australia, Romania, Prague, Warsaw, Bermuda, Canada, and the Caribbean.

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