What you'll learn

Leveraging digital technologies to enhance marketing and operations
Reimagining your business
Managing challenges in a platform business
Engaging with platforms
Discovering new frontiers in platform technologies and markets
Steps to enabling digital leadership

Course description

Across every industry, digital technologies are redefining the way consumers engage and companies compete. This live online program provides the comprehensive framework for mastering digital leadership and organizational transformation. You will explore the latest technologies and learn how to leverage digital, social, and mobile marketing tools to drive innovation and spur growth.

Focused on digital transformation, this program explores the best practices for building platforms and managing ecosystems that attract and retain customers. With a better understanding of changing consumer behavior and media habits, you will be ready to reinvent your business model, reassess your value chain, reconnect with your customers, and rebuild your organization for the future.

Through a rich combination of faculty presentations, case studies, small group projects, and dynamic discussions, this program builds a firm foundation for leading organizational change and harnessing the opportunities unleashed by digital transformation. You will explore how innovative established firms and startups are redefining industries and reinventing themselves to succeed in the digital era.

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