The core to building a lasting business is continuously innovating a product that meets the needs of its intended users. The business model canvas is the proven framework that has launched startups that grow and last. In this course we model and validate new products from marketing to distribution channels making them launch-ready before being built. Guided by this methodology students are able to create a product roadmap a funding model a distribution model for the product marketing channels and consumer personas. In line with the business model canvas framework students engage with real-world stakeholders throughout this hands-on course. In addition to Steve Blank's business model canvas we borrow frameworks from Agile user experience (UX) development as well as implementing the blue ocean strategy for a robust and flexible framework for both tech startups and social enterprises.
