In 1934, a stunning exhibition sponsored by the National Alliance of Art and Industry (NAAI) and the Photographic Illustrators, Inc. opened in the gallery of New York City's 30 Rockefeller Plaza. The show featured works by the top photographers of the day, with a particular focus on advertising and industrial images. In 1935, approximately 125 prints from the NAAI exhibition came to Harvard Business School, which was actively collecting photographs for exhibition and classroom use. "The High Art of Photographic Advertising" revisits the 1934 exhibition—a collection that 75 years later survives as a telling chapter in evolving perceptions about photography's artistic, commercial, and cultural significance.
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