What you'll learn

  • Value proposition and product-market fit
  • Performance marketing and integrated marketing programs
  • Growth strategies and brand management
  • Marketing disruption
  • Redefining strategy for the digital world
  • Mastering marketing management

Course description

Digital technologies are transforming the potential and practice of marketing—as companies have become more agile, data-driven, and ROI focused. Whether you are a marketing executive or a general manager, this virtual program will take you deep into essential marketing principles and strategies that will enable you to build and sustain a leading edge in your marketing and your business. You will emerge with the advanced skills to generate more value for customers and more business growth by developing an integrated marketing strategy that blends proven marketing paradigms with the latest innovations.

Marketing leaders are charged with driving organic growth for their businesses. This live online program prepares you to build and execute an integrated marketing strategy that aligns your business with consumer needs and differentiates it from the competition. Whatever your industry, you will emerge with the frameworks, concepts and tools to drive profitable growth through a more forward-thinking approach to marketing strategy development and implementation.

Through a rich combination of case discussions, faculty presentations, and small group debates, you will explore the latest concepts and tools of digital and strategic marketing as well as best practices that will drive success. Examining the challenges and opportunities a business faces during different stages of its life cycle—launch, growth, and maturity—you will expand your repertoire of strategic marketing approaches you can apply in any industry to help your business thrive in today’s fast-moving markets.

Associated Schools

  • Harvard Business School

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