Course description

As an introductory course in marketing research, this course is designed to provide a basic understanding of the research methodology and its implementation in marketing. After completing this course, every student should be able to apply appropriate research methods to practical marketing issues. To achieve this goal, the course focuses on proceeding from management problems, to research questions, through research design and data collection, to data analysis and research report. Students have the opportunity to conduct their own original research and present their results. This is a learning-by-doing course that closely simulates how marketing research agencies and corporations execute and utilize marketing research.

Instructor

Associated Schools

  • Harvard Extension School

  • Harvard Division of Continuing Education

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