Course description

Would you like to improve your persuasion skills? Would you like to know what makes successful sales people effective? This course demystifies professional selling and helps students improve their persuasion and selling effectiveness. We can all benefit from improving our selling skills. A survey of 7,000 professionals revealed that 40 percent of their time was spent on selling; this included all functional areas, not just sales people. The survey also revealed that healthcare and education professionals sell or persuade continually. Students learn about the sales process, the buying process, relationship selling, prospecting, sales call planning, communication, negotiating, and closing sales as well as how to motivate, compensate, and train sales people.

Instructor

Associated Schools

  • Harvard Extension School

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