What you'll learn

  • How to do market intelligence (technological benchmarking and reverse engineering)
  • How to incorporate real sustainability into new products
  • How to use structured tools to enhance creativity and innovation to conceive and develop new products
  • How to write and submit a patent application to decrease legal costs 
  • How to protect copyrights and trademarks, how to fund intellectual property

Course description

This course is for anyone who would like to learn how to design and launch a new product with the lowest environmental footprint.

Some of the knowledge, tools, and skills that students acquire in this course are how to do market intelligence (technological benchmarking and reverse engineering), how to incorporate real sustainability into new products (and identify greenwashing), how to use structured tools to enhance creativity and innovation to conceive and develop new products, and how to design and implement a new product introduction process. You'll also learn how to write and submit a patent application to decrease legal costs, how to protect copyrights and trademarks, how to fund intellectual property by using funds from business incubators and accelerators, how to select the right materials and processes to minimize the product's environmental impacts (using green chemistry principles, sustainable sourcing of components, sustainable certification for raw materials to promote conservation), how to reduce energy use by new products, how to build and test prototypes in an inexpensive way, and how to reduce the environmental impacts of packaging and transportation.

Students also learn the basic components of an innovation ecosystem and how high technology hubs (Silicon Valley, Boston, New York) work.

Instructor

  • Director of Corporate Outreach and Strategy, Center for Health and the Global Environment, Harvard T. H. Chan School of Public Health

Associated Schools

  • Harvard Division of Continuing Education

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