This course discusses the factors that influence societal acceptance of innovations. In order for an innovation to have impact and in order for an entrepreneur to be successful the innovation must gain acceptance within the broader society. Why are novel technologies readily accepted in some communities yet resisted in other communities? Students learn through case studies of technologies such as genetically modified foods solar energy nuclear power cybersecurity artificial intelligence autonomous vehicles and virtual reality. Many case studies are inspired by but not limited to the Grand Challenges for Engineering as identified by the National Academy of Engineering. Since the ultimate goal of technology is to improve the quality of life for all we must be cognizant of not only the technical feasibility of our designs but also the social impact on humanity as well as the environmental impact on our shared planet. This course provides a framework for both engineering and non-engineering students to evaluate the societal impact of novel technologies reason quantitatively and formulate inclusive strategies for overcoming resistance to new innovations.
