Course description

In this comprehensive and practical introduction to marketing management, students improve their ability to make effective marketing decisions, including assessing marketing opportunities and developing marketing strategies and implementation plans


  • Social entrepreneur; business consultant; Lecturer at Harvard Extension School and Simmons School of Business
  • Assistant Professor of Marketing, College of Business Administration, Plymouth State University
  • Part-time Faculty, Carroll School of Management, Boston College
  • Senior Lecturer, Marketing, Questrom School of Business, Boston University

Associated Schools

  • Harvard Extension School

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