Learn five fundamental principles of entertainment architecture.
Practice how to reframe your project into an emotionally engaging story by adapting the practices of theme park design.
Reframe your thinking from being investor-focused into user-focused because the user is the one who is funding your project.
Understand marketing data’s role in analyzing what is essential to your potential user.
Acquire the skills to tell distinct, memorable stories.
Grow as a leader by becoming a better storyteller.
When Florida’s Walt Disney World opened in 1971, NBC’s David Brinkley called it “the most imaginative and effective piece of urban planning in America.” This two-hour online workshop, taught by a 30+ year veteran of theme park design with Disney and Universal Creative, demonstrates how to import the practices from designing theme parks into the discipline of placemaking.
The goal is to elevate your conversations about your projects and improve your spatial design by incorporating tips and tricks used in entertainment architecture. This approach will enable you to successfully engage audiences by creating spaces that entertain and delight.
